Apple has eliminated Sonos, Bose and Logitech merchandise from its on-line retailer in addition to cabinets on its brick and mortar retailers. The transfer will guarantee future Apple and Beats headphones and audio system will not have competitors by way of Apple’s retail channels.
Apple reportedly informed Sonos that “they may not carry third-party audio system at retail from September onwards.”, as cited by a Bloomberg report. Sonos shares have reportedly taken a 7% hit since this story broke.
Apple is gearing as much as announce its first over ear headphones within the AirPods Studio and is claimed to be engaged on new AirPods and a HomePod speaker.
This is not an unprecedented transfer. In 2014 Apple eliminated Fitbit merchandise from its retail channels earlier than launching the primary Apple Watch.