In November of final yr, Google introduced its plans to amass the health smartwatch maker Fitbit. At this level, the acquisition remains to be pending regulatory approvals, and in accordance with a report from Reuters the $2.1 billion buy shall be receiving the EU’s antitrust approval. This, as per “individuals conversant in the matter mentioned.”
Privateness of person knowledge stays a terrific concern, and the report mentions that Google provided to restrict the usage of Fitbit knowledge for Google advertisements whereas extra diligently monitoring the method of doing so. “We’re additionally formalizing out longstanding dedication to supporting different wearable producers on Android and to proceed to permit Fitbit customers to connect with third half companies through APIs in the event that they need to,” Google confirms in an announcement.
The Fee now must additional examine suggestions from competitors and customers earlier than deciding whether or not to concede or demand additional concessions than what Google has put forth. A choice is scheduled to be made by the Fee on (or earlier than) December 23.
Google’s acquisition of Fitbit exhibits the corporate’s curiosity in additional specializing in the wearable facet of Android – Put on OS. We would see Put on OS getting a whole makeover or perhaps a watch that’s “Made by Google”. Put on OS sits behind opponents like Apple, Samsung, Huawei, and different lower-cost health trackers from makers like Xiaomi. If the acquisition goes easily, we would see Google lastly place a extra thrilling participant to problem the competitors.