Facebook to Reject Political Ads Prematurely Claiming US Election Victory

Fb is not going to settle for political adverts that search to say victory earlier than the outcomes of the 2020 US election are declared, an organization spokesman tweeted on Wednesday.

The transfer expands the corporate’s plans, introduced earlier this month, to cease accepting new political adverts within the week earlier than the election. On the time, Fb mentioned political advertisers may resume creating new adverts after Election Day.

Democrats have warned of a “purple mirage” on election night time, citing anticipated delays in counting a report variety of mail-in ballots this 12 months, and raised issues that President Donald Trump may use Fb to persuade individuals he had received.

Chief Govt Mark Zuckerberg has articulated related issues about confusion prone to observe the election if outcomes usually are not instantly clear.

In his announcement final month, he mentioned Fb was planning to append labels to posts that attempt to declare victory prematurely or deligitimise the end result of the election.

The corporate will think about election outcomes “declared” as soon as they’re introduced through Reuters and the Nationwide Election Pool, which have partnered with Fb to produce reside election outcomes, the spokesman, Andy Stone, mentioned in a subsequent tweet.

Election officers have taken difficulty with that strategy, noting that counting ballots can usually take weeks even in regular election years, with out the added pressures of the coronavirus pandemic.

Fb didn’t instantly reply to a query about whether or not the brand new rule would apply to all elections set to happen on November three or solely the US presidential election.

© Thomson Reuters 2020

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