Flipkart Survey Reveals What People Want in Their Next Smartphone

As smartphone applied sciences proceed to evolve, our reliance on these cell units continues to develop. Within the new regular, our smartphones are our greatest pals. Every thing from getting necessary work completed to staying related with our family members is made attainable, because of our smartphones. For those who’re seeking to improve or purchase a brand new telephone, Flipkart is holding its large Large Billion Days sale from October 16 this yr. The sale will kick off early at 12pm on October 15 for Flipkart Plus members. 

Forward of its Large Billion Days sale, Flipkart carried out a shopper survey involving greater than 2.15 lakh respondents who personal a cell phone throughout all main manufacturers, and at totally different worth factors. Flipkart says 85 % of those that participated within the survey have been lower than 35 years of age.

The survey geared toward discovering out what prospects need of their subsequent smartphone, particularly after the COVID-19 outbreak in India. As we speak, we’ll let you know all the things Flipkart found throughout its survey.

What do folks need of their subsequent smartphone?


Almost half the respondents stated {that a} smartphone processor was the first characteristic on their thoughts whereas deciding on a brand new smartphone. Digicam and battery come subsequent for these respondents. In selecting a processor, potential prospects search for smartphones with Snapdragon, MediaTek, and Exynos chipsets.

Among the fashionable smartphones powered by Snapdragon chipsets embrace POCO M2 Pro, POCO X3, realme X3, iQOO 3, Asus ROG Phone 3, and different fashionable smartphones. Bestsellers powered by MediaTek chipsets embrace POCO M2, realme 7 whereas these with Exynos chipsets are Samsung telephones akin to Galaxy A50s, Galaxy S20+, and others.


On the subject of choosing a brand new smartphone, most customers search for the digital camera division subsequent. 72 % of the respondents who participated in Flipkart’s survey search for a better megapixel rely within the selfie digital camera whereas 48 % of the respondents needed a punch-hole digital camera design, and solely 16 % stated they’re going to purchase a telephone with a pop-up digital camera. 7 % of the respondents voted for a flip digital camera as their selection.

Smartphone customers have totally different makes use of for his or her cell cameras, as realized from Flipkart’s survey. Finances smartphone patrons need higher night time mode photographs, portrait mode options, and AI enhancements of their smartphone cameras. Most cherished smartphones realme C11 and realme Narzo 20A match completely nicely on this bracket.

Those that are on the lookout for a smartphone within the vary of Rs. 10,000 to Rs. 20,000, want for a better megapixel digital camera. On this section, customers need a 64-megapixel digital camera telephone. Finest buys on this mid vary section are realme 7 series, Samsung Galaxy F41, Motorola One Fusion+ and POCO X3 full of a 64-megapixel major digital camera sensor.

For these prepared to spend over Rs. 20,000, high-end options akin to optical picture stabilization (OIS) and hybrid zoom are important. On this section, customers can choose from Google Pixel 4a with an Astrophotography mode, realme X3 SuperZoom with a 60x zoom, vivo X50 Pro being the primary with Gimbal Stabilization know-how, and Samsung Galaxy S20 Ultra or the Motorola Edge+ with unbelievable 108MP digital camera.


After processor and digital camera, customers search for battery as the following massive characteristic of their subsequent smartphone. 56 % of the respondents stated they’d choose a bigger battery with assist for quick charging. Most customers need a smartphone battery within the 5,000-6,000mAh vary.

A majority of shoppers seeking to purchase a telephone underneath Rs. 20,000 want for a much bigger battery even when it comes with a median charging velocity whereas premium telephone patrons choose fast-charging telephones with smaller batteries. Customers are excited by telephones underneath Rs. 7,000 stated {that a} battery is crucial characteristic for them whereas choosing a brand new telephone.

In case you are on the lookout for choices, Flipkart provides a number of smartphones with a battery within the vary of 5,000-6,000mAh throughout totally different worth brackets. realme C12, Infinix Smart 4 Plus, realme C15, and Moto E7 Plus are priced beneath Rs. 10,000 whereas POCO X3, Samsung Galaxy F41, Motorola One Fusion+, POCO M2 Pro, are within the Rs. 10,000-20,000 vary.

For these eyeing a telephone above Rs. 20,000, with quick charging, Asus ROG Phone 3, Realme X3 SuperZoom, iQOO 3 are telephones to not be missed.


Subsequent, comes the show characteristic. Flipkart’s survey has revealed that 61 % of potential prospects choose a display measurement between 6-6.5-inch. Some fashionable telephones inside this vary embrace realme C12, realme 7 Pro, Samsung Galaxy F41, and iPhone XR. For these taking a look at totally different show applied sciences, 68 % need an AMOLED show with any refresh fee as an alternative of an LCD. Flipkart sells quite a lot of fashionable telephones with an sAMOLED show together with Samsung Galaxy F41, realme 7 Pro, iQOO 3, Samsung Galaxy Notice 10+, and the Asus ROG Telephone 3.

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Nevertheless, 44 % of shoppers want for a better display refresh fee for a lag-free gaming expertise. Flipkart provides Asus’ ROG Telephone 3, POCO M2 Professional, and the realme 7 for such prospects.

Among the high picks throughout all worth factors within the Flipkart survey:

Rs. 7,000-10,000

Realme C15 (6.52-inch HD+, quad rear cameras, 6,000mAh battery, MediaTek Helio G65 SoC)
Poco M2 (6.53-inch full-HD+, quad rear cameras, 5,000mAh battery, MediaTek Helio G80 SoC)

poco m2 pro review cover

Rs. 10,000-15,000

Realme Narzo 20 (6.52-inch HD+, triple rear cameras, 6,000mAh battery, MediaTek Helio G85 SoC) Realme 7 (6.5-inch full-HD+, quad rear cameras, 5,000mAh battery, MediaTek Helio G95 Soc)

realme narzo 20 frontback ndtv

Rs. 15,000-20,000

Samsung Galaxy F41 (sAMOLED, triple rear cameras, 6,000mah battery, Exynos 9611 SoC)
Poco X3 (6.67-inch full-HD+, quad rear cameras, 6,000mAh battery, Snapdragon 732G SoC)

iphone se2020 hand ndtv

Rs. 20,000-30,000

iPhone SE (4.7-inch show, 12-megapixel rear digital camera, A13 Bionic chipset)
Google Pixel 4a (5.81-inch show, 12.2-megapixel rear digital camera, Snapdragon 730G)

asus rog phone 3 front2 ndtv

Above Rs. 30,000

Asus ROG Phone 3 (6.59-inch full-HD+, triple rear cameras, Snapdragon 865+ SoC, 6,000mAh battery) Samsung Galaxy S20+ (6.7-inch quad-HD+, quad rear cameras, 4,500mAh battery, Exynos 990 SoC)

For those who’re seeking to purchase a brand new smartphone this festive season, do try Flipkart’s Large Billion Days sale that kicks off from October 16 this yr. The sale will embrace nice offers and bundled provides on fashionable smartphones and high electronics. For a sneak peek, click here.

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