Google Refutes Paytm Claim That It Was Removed Due to Cashbacks


Paytm was briefly eliminated final week from Google Play Retailer for violating the platform’s content material guidelines. Whereas the monetary companies app was restored inside a couple of hours, Paytm revealed a weblog put up saying that Google delisted the app because it did not adjust to its playing coverage. The put up additionally accused the tech big of “making insurance policies that are over and above the legal guidelines” in India and implementing them “arbitrarily.” Now, Google has launched an announcement refuting the claims saying, “providing cashbacks and vouchers alone don’t represent a violation.”

Paytm accuses Google on its insurance policies

In its blog post revealed on Sunday, Paytm provided a short background of why the app was faraway from Play Retailer. It stated that on September 11, it launched a UPI cashback marketing campaign known as Paytm Cricket League. Right here, “customers might acquire cricket stickers & scratch playing cards to earn UPI cashback.” On September 18, Paytm obtained an electronic mail from Google Play Assist that stated the app had been delisted. “Your app incorporates content material that does not adjust to the Playing coverage because it presents video games with ‘loyalty’ (e.g. engagement or exercise) factors that (1) are accrued or accelerated by way of real-money purchases which (2) might be exchanged for gadgets or prizes of real-world financial worth,” the e-mail said.

Paytm stated that this was the primary time Google had despatched a notification to the app relating to the UPI cashback and scratch card marketing campaign. The weblog put up said, “Opposite to accepted apply, we weren’t given any alternative to answer their considerations or put forth our views. We preserve that our cashback marketing campaign was inside tips, in addition to all legal guidelines of the land. We didn’t break any guidelines and there was no violation. It’s not associated to playing in any method in any respect.”

Paytm went on to state that the tech big owns Android working system, that’s utilized in over 95 p.c of smartphones in India. It stated, “Google, in consequence, has monumental management over which apps you obtain by means of its Play Retailer insurance policies. It additionally makes billions of {dollars} in promoting revenues from the Indian startups that make these apps. In lots of instances like maps, electronic mail, funds, purchasing, cloud storage, and many others, Google additionally has apps that compete with different apps, together with, after all, the apps which can be made by Indian startups.”

It added, “As a startup, we’re operating law-abiding companies and constructing for India. Google and its workers are making insurance policies that are over and above the legal guidelines of our nation and are arbitrarily implementing them.”

Google’s response

Responding to the weblog put up, a Google spokesperson stated that beneath its new Play Retailer playing insurance policies, on-line casinos or unregulated playing apps that facilitate betting on sports activities are usually not allowed on the platform.

Here is the complete assertion:

“Providing cashbacks and vouchers alone don’t represent a violation of our Google Play playing insurance policies. Final week we reiterated our Play Retailer playing insurance policies. Our policies do not permit on-line casinos or assist any unregulated playing apps that facilitate sports activities betting, together with day by day fantasy sports activities in India. We implement our insurance policies very thoughtfully to supply a secure and safe expertise for shoppers, whereas additionally giving builders the platform and instruments they should construct sustainable companies. Within the case of repeated coverage violations, we could take extra critical motion which can embrace terminating Google Play Developer accounts. Our insurance policies are utilized and enforced on all builders persistently.”

Whereas Paytm was listed once more on Google Play Retailer inside a couple of hours, the Paytm First Video games app is now not available for download by way of the net app retailer.

Disclosure: Paytm’s dad or mum firm One97 is an investor in Devices 360.


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