Here’s how cannabis ads, store location influence marijuana use in youth


Promoting and placement of hashish retailers affect adolescents’ intentions to make use of marijuana, in line with a brand new research. The brand new research led by Washington State College researchers was printed within the Journal of Well being Communication. Stacey JT Hust, affiliate dean within the Murrow Faculty of Communication, and Jessica Fitts Willoughby, affiliate professor of communication, performed a survey of 13- to 17-year-old in Washington to learn how marijuana promoting and the placement of marijuana retailers affect adolescents’ intentions to make use of the drug. The researchers additionally requested individuals about their end result beliefs–whether or not they thought utilizing marijuana could be good for them personally and or socially. Their analysis reveals common publicity to marijuana promoting on storefronts, billboards, retailer web sites and different places elevated the probability of adolescents utilizing marijuana.

“Whereas there are restrictions towards utilizing promoting designed particularly to focus on youth, it does nonetheless seem like having some affect,” Willoughby stated. “Our analysis suggests a have to equip adolescents with the data and abilities to critically consider marijuana ads.” The placement of retail shops additionally performed a task however the outcomes of the survey have been combined. Whereas the precise density of marijuana retailers in an space was not related to adolescents’ intentions to make use of, research individuals who stated they lived inside 5 miles of a marijuana store have been extra more likely to report intentions to make use of the drug than those that perceived they lived farther away.

“This was particularly the case when additionally they reported having optimistic beliefs about marijuana use,” Hust stated. “The research individuals who felt positively about marijuana and perceived dwelling near retailers have been the almost definitely to report intentions to make use of marijuana.” The outcomes of the analysis workforce’s research might have important coverage implications as states which have legalised leisure marijuana use grapple with methods to stick to the drug’s authorized standing whereas attempting to forestall adolescent marijuana use.

For example, most states with legalised marijuana limit putting retailers and ads subsequent to varsities, however different places, the place adolescents reside and spend quite a lot of their time, stay largely unregulated. “Our findings are notably related given that almost all states which have legalised leisure marijuana haven’t restricted their proximity to neighbourhoods or dwelling areas, which can be notably difficult in giant metropolitan areas,” Hust stated. “States could wish to think about using census information to establish the proportion of teenagers dwelling specifically areas as they establish the placement for marijuana retailers.”

The researchers are at the moment within the means of conducting a brand new experiment the place they’re testing several types of ads to see how younger folks interpret and reply to them. “One of many issues this analysis and different research recommend is that these ads are fairly prolific in sure areas and we wish to see what kind of appeals are used within the ads and the way these appeals have an effect on viewers,” Hust stated. “Our long-term purpose is basically to develop a greater understanding of how adolescents could make wholesome and knowledgeable selections in an atmosphere during which marijuana is authorized.”

(This story has been printed from a wire company feed with out modifications to the textual content. Solely the headline has been modified. )

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