Interview: Realme’s Madhav Sheth talks Narzo series, 125W charging, and growing product lineup


After the announcement of the Realme Narzo 20 collection smartphones earlier this week, we spoke with Madhav Sheth – Vice President of Realme and CEO of Realme India and Europe – to be taught extra in regards to the Narzo lineup’s worldwide availability, business availability of Realme’s first smartphone with 125W UltraDart charging, and the corporate’s ever-growing product lineup. You’ll be able to learn the total interview under for all the small print.


Madhav Sheth – Vice President of Realme and CEO of Realme India and Europe

The primary-gen Narzo telephones had been technically unique to India, though we did see them in worldwide markets beneath totally different names. Will we see a repeat with the Narzo 20 lineup?

All markets differ from nation to nation contemplating shoppers’ habits, competitors conditions, and so on. If we really feel there’s a demand by the customers of these nations we would launch then.

The brand new Narzo collection joins an already huge lineup of at the moment out there Realme telephones. Do you intend on sustaining such a broad portfolio going ahead or do you’re feeling there is a must streamline it a bit?

Folks might ask about our complete product line-ups. I might say that don’t fear an excessive amount of and belief the model on that. We launch merchandise as a result of prospects want it and that’s what has made Realme the World’s fastest-growing smartphone model. We dare to do issues in a approach totally different from different manufacturers.

Actually, our product differentiation is sort of clear – C collection, the entry-level Worth King overlaying beneath INR10ok phase; Quantity collection, the youth flagship overlaying INR10ok to 20ok; X collection, the last word flagship which matches above INR20ok, and the brand new Narzo collection for Younger Gamers.

The Narzo collection is performance-oriented with highly effective processors, quick charging applied sciences and mega battery, carrying ahead our ‘Energy meets Fashion’ legacy. Subsequently, we don’t see Narzo as a contest for any of the opposite Realme merchandise.

The 125W UltraDart charging was introduced over three months in the past, however we’re but to see a telephone with it. Do you will have any updates about it? Can we count on to see one this yr? Which collection will get it first?

We’re at the moment working in the direction of making the 125W UltraDart out there commercially and can quickly share the updates concerning the identical. Please keep tuned for additional particulars.

Regardless of releasing loads of camera-centric telephones we’re but to see a Realme telephone with autofocus on the front-facing digital camera? Is it since you imagine individuals do not actually care about it or is there a unique motive?

Thickness is the rationale. To allow autofocus on the entrance digital camera, the thickness or the battery might be compromised. An important motive continues to be the buyer demand. In accordance with our analysis amongst shoppers, since objects and distance to be captured by a entrance digital camera are virtually mounted, shoppers didn’t face a lot ache for selfies. They will all the time get clear photographs therefore the demand for autofocus on the entrance digital camera just isn’t excessive. So we don’t need to compromise on the extra necessary digital camera or battery quantity.

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