TikTok to Ban Advertisements That Amplify Body Shaming


TikTok will ban ads that promote fasting apps and weight reduction dietary supplements, as a part of its coverage to limit ads of merchandise that amplify physique shaming, the corporate mentioned on Wednesday.

The short-video sharing app said in a statement it’s going to additionally place curbs on ads with exaggerated claims in food plan and weight reduction merchandise.

As per the brand new insurance policies, ads on weigh administration merchandise can solely attain customers aged 18 or above. Additional restrictions are additionally put in place to “restrict irresponsible claims made by merchandise that promote weight reduction administration or management.” The assertion additionally mentioned that any commercial that promotes weight reduction or weight administration services can’t “promote a unfavorable physique picture or unfavorable relationship with meals.”

TikTok additionally partnered with American non-profit National Eating Disorder Association (NEDA) to attach customers on the lookout for “assist to necessary sources” straight from the app. TikTok plans to start out redirecting associated searches and hashtags to the NEDA helpline.

A number of in-app controls additionally facilitate the content-screening course of for customers, who can report dangerous content material, filter feedback, and block different customers for “unkind behaviour.”

The assertion mentioned, “As a society, weight stigma and physique shaming pose each particular person and cultural challenges, and we all know that the web, if left unchecked, has the chance of exacerbating such points. That is why we’re centered on working to safeguard our neighborhood from dangerous content material and behavior whereas supporting an inclusive, and body-positive, setting.”

TikTok, owned by China’s ByteDance and on the heart of a political battle between Washington and Beijing, has been racing to keep away from a crackdown on its US operations.

The Trump administration had expressed considerations that private knowledge of as many as 100 million Individuals that use the app is being handed on to China’s Communist Occasion authorities.

© Thomson Reuters 2020


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