Shaan wishing your spouse on her birthday; Saina Nehwal telling your exhausted staff they’re doing a terrific job; a Donald Trump lookalike popping up at an engagement ceremony, to want the couple the type of happiness he and Melania take pleasure in — these are among the moments that shoutout companies are serving to make occur, for a price.
It’s a pattern that started within the US 4 years in the past, when an organization known as Cameo started to supply personalised greetings, or shoutouts, from celebrities, through name or video, for a worth. In India, companies reminiscent of GoNuts, Unlu, Tring, Celebyte, Wysh and Fanjara have popped up over the previous 12 months, to do the identical.
Among the many celebrities listed are singers Shaan, Shankar Mahadevan, Kailash Kher and Leslie Lewis; badminton professional Nehwal; TV personalities Kiku Sharda, Ronit Roy, Sudha Chandran, even Sima Taparia from the viral Netflix present Indian Matchmaking; author Chetan Bhagat; veteran actors Shakti Kapoor and Prem Chopra; cricketers Robin Uthappa and Jhonty Rhodes; wrestlers Geeta and Babita Phogat; even chef Ranveer Brar.
GoNuts, has about 700 celebrities on its platform. For a smaller worth than the precise celebs, you may go for a lookalike — choices embody doppelgangers for Salman Khan, Amitabh Bachchan, and US President Trump.
Susmita Singh Deo, 45, a licensing govt, booked a Trump lookalike for her cousin’s engagement ceremony hosted in Jaipur this July. “It was simply hilarious,” she says. “He began the video by saying he was the best president the US had ever had, then gave the couple his blessing and in contrast their union to his and Melania’s.”
Abhinay Dubey is the one who obtained Shaan to want his spouse, Shipra, on September 15, her 30th birthday. What would have been a relatively staid stay-at-home affair lit up when the video he’d requested turned up in her inbox.
“It was simply 45 seconds lengthy, but it surely was sufficient to elevate her temper, and it’s one thing she’ll have for all times,” he says. “Shaan greeted everybody, wished her for her 30th, and even sang certainly one of her favorite songs, Jab Se Tere Naina, in his velvety voice.” Dubey, 30, an IT govt from Delhi, paid Rs 15,000 for the pre-recorded video through GoNuts.
“There have been requests for messages to encourage workers, carry hope to somebody tackling an sickness. We wish to be a platform for human connection and communication,” says Joji George, co-founder of GoNuts.
On Celebyte, followers can select from a bunch of choices — stay video calls, pre-recorded video messages, a telephone chat. Bhavin Nandha, 36, a businessman from Nagpur, has booked two experiences up to now. “Earlier, I requested a video by the TV actor Sushant Singh, for a buddy. This time, it was a video message from TV actress Upasana Singh for my dad, as a result of he has at all times beloved her work,” Nandha says. “Not solely did she want him on his birthday, she even learn out a poem for him. I didn’t ask for this so the private contact was very good.” This video value Rs 2,000.
“Followers search for entry and celebrities wish to monetise their time. Our function is to cater to each,” says Sanjay Tripathy, Co-founder and CEO of Celebyte.
V Gada, 31, a chartered accountant from Ahmedabad, reached out to a different company, Unlu, when she wished to make her personal work farewell extra memorable. She was leaving an organization she’d labored at for six years. “As an alternative of a typical goodbye electronic mail, Unlu obtained certainly one of my favorite actors, Sharman Joshi, to voice my ideas and finest needs on video,” she says.
Bhawna Sethi, 25, requested the Nehwal video for her staff. “I used to be certain she would have an effect. Nehwal congratulated the staff on some achievements that I had requested her to say and appreciated their laborious work and talked about that the time has come for all of us to rise and shine,” she says. The video was 1 minute lengthy and value Rs 20,000.
The celebrities say it’s an opportunity to achieve out to followers extra straight than even Twitter and Instagram permit. “I may be a part of particular moments, household celebrations, breaking all types of barrier,” says Shankar Mahadevan. “On this method I really feel I may give again among the love I obtain. And the requests have been so different, it’s heart-warming — from wishing an 80-year-old on her birthday to studying out a poem written by an aspiring creator for Covid warriors.”
four SIMPLE RULES
Now or by no means: A request sometimes takes 24 to 48 hours from cost to supply. If not accomplished inside every week, the request occasions out and a refund is issued.
Cautious what you want for: If a request is flagged as profanity and rejected, on some websites you gained’t get a refund. In some instances, you may even be blacklisted.
Converse now… There aren’t any do-overs. Modified your thoughts about what you need the celeb to say? Desperately want recent particulars added? This isn’t Amazon. Typically, no adjustments to an current order shall be made.
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